Campaigns

Apple iPhone X: Your Face is Your Password

Apple iphone X memory challenge

Apple is continuing to differentiate itself while providing value to their consumers. In a new television campaign, Apple reminds cell phone users that their Face ID technology on Apple iPhone X is here to save the day and remembering your password should not be a memory challenge. You know that moment when you recently created a password and forgot what it is? Don’t worry! Apple’s Face ID will help you.

In the video, a businessman has the terrifying moment where he is asked to remember his banking password. This moment became a nightmare gameshow, in his mind, on stage in front of a large audience.

Remembering your password doesn’t have to feel like a memory challenge. With Face ID on iPhone X, your face is your password.