Heineken USA, launched a campaign to re-affirm that Heineken is the beer that enhances people’s social life.
One of the videos come at a perfect time as football (soccer) fever is high due to World Cup Football. The new advertisement gives Heineken the opportunity to capitalize on the football fever which exists. In the video, two individuals find attraction to each other at an unexpected moment, in a sports bar, while watching football. Heineken’s description of the video:
You never know where you’ll find your perfect match. At Heineken, we cheers to the unexpected that comes our way. #CheersToTheUnexpected
The second video places you in the right place at the right time. Imagine your friends invited you to a gathering and you entered the wrong room because the heavy bass of the music coming from room flipped the room number from a 9 to a 6. Unknowingly, you are at the wrong location, but sometimes the wrong party is just the best party. Heineken’s description of the video:
Here’s to the right moment, in the wrong place. At Heineken, we cheers to the unexpected that comes our way. #CheersToTheUnexpected