Campaigns

Words of Nike ‘Dream Crazy’ lead by Colin Kaepernick

Nike's Colin Kaepernick - Believe in something, even if it means sacrificing everything.

Nike’s campaign which features Colin Kaepernick has generated many memes, and along the way, increased online sales by 31 percent from September 2nd – 4th. Although the campaign received mixed reviews from customers, Nike has undoubtedly generated a buzz on social media. Let’s take a look at the words of the video campaign which is generating so much engagement on social media.

Words of Dream Crazy by Nike

If people say your dreams are crazy, oh! – if they laugh at what you think you can do; Good, stay that way!
Because, what non-believers fail to understand, is that calling a dream crazy is not an insult. It’s a compliment.

Don’t try to be the fastest runner in your school or the fastest in the world—Be the fastest ever!
Don’t picture yourself wearing OBJ’s jersey, picture OBJ wearing yours.
Don’t settle for homecoming queen, or linebacker—do both!

Lose a hundred and twenty pounds and become an ironman, after beating a brain tumor.
Don’t believe you have to be like anybody, to be somebody.
If you’re born a refugee, don’t let it stop you from playing soccer, for the national team, at age sixteen.

Don’t become the best basketball player on the planet—be bigger than basketball.

Believe in something even if it means sacrificing everything.

When they talk about the greatest team in the history of the sport, make sure it’s your team.
If you have only one hand, don’t just watch football—play it, at the highest level.
And if you’re a girl from Compton don’t just become a tennis player—become the greatest athlete ever.

Yeah, that’s more like it!

So don’t ask if your dreams are crazy. Ask if they’re crazy enough.

See video below: